Barracuda have always strived to be on the cutting edge of fashion and cycling trends. However, does this mean that it is right? Our new in house design, marketing and product team didn’t think so. For 2014 we decided it was time to take a step back, thoroughly research the market and find out what everyday commuters and leisure cyclists want out of their bicycle.
Creating the best range of Barracuda bicycles we’ve ever made covering mountain, road, commute, hybrid, comfort and not forgetting our newest range of practical yet highly fashionable vintage bikes. Having an office full of cyclists certainly helped this process along, not only do the guys here ride bikes everyday but across the team they eat, breath and sleep the different categories of the sport.
It’s our belief that three key elements combined make up the perfect machine. Firstly the aesthetics, the bike has to look great. Secondly getting the right specification at the right price, ensuring we are offering the most competitive bikes like for like. And last but not least designing the perfect geome – try, ensuring the ride is perfect in every way
making the rider want to get on their bike time and time again.
Creating this range has been a passion for all the team, we hope you can share this with us, hit the road or trail and just pedal.